Becoming a lawyer is an intimidating thing. Massive amounts of responsibility are immediately delegated to you in an instant. People’s families, liberty, well being, financial security, and familial homes depend on your judgement and advice. Whether you like it or not: your opinion matters and people will rely on it for better and worse. For those unable to obtain or continue employment with a firm or senior counsel, that apprehension is agitated further by the myriad demands of private practice.

What’s the difference between a financially successful attorney and an attorney who sometimes struggles financially? It’s not necessarily their track record or knowledge of the law. Fairly often, its the attorney’s ability to market his or her services to potential clients.