When you’re a business owner, it is undeniable that utilizing social media can be an enormous benefit to your law firm. You can make use of networking, interacting with your potential clients, and gain popularity by increasing the number of followers your social media profiles have.
However, social media, despite its ability to connect consumers and business owners in a more personal way, can be the downfall of many businesses if you aren’t careful about what you post. Continue reading to learn more about what you should avoiding posting on your social media profiles and other laws you should keep in mind when posting content on your pages.
Inappropriate Content Can Turn Your Audience Off
One of the biggest mistakes a law firm, or any business for that matter, can make on their social media pages is posting content that can turn their audience against them. For example, you might think a particular post was funny and engaging with no inclination that your followers might take offense to it.
Some topics you want to avoid on social media include anything related to politics, religion, “fake news”, providing personal photos or drama, or any controversial subject matter that will alienate your followers.
Although there is a fine line of what can be shared when you consider that someone, somewhere is sure to take offense, on your law firm’s social media pages, it’s critical that you keep your content focused on your law firm, promotions, socially responsible activities your firm has participated in or is supporting, and other content that direct reflects how your firm is involved in the community or can help potential clients.
Violating Copyright, Confidentiality and Libel Laws
Another major mistake law firms make when using social media is using their personal profiles as their business page. This may seem like common sense, but a shocking number of businesses do this and it always has a negative impact on your business.
For instance, let’s say you posted a negative review on another law firm in an attempt to make your firm seem like the better choice. Not only can everyone on social media see that you were the one posting a negative review, but attempting to ruin someone’s reputation is online libel and you would not only look petty to your followers but you could find yourself the subject of a civil lawsuit.
You should also be careful of what content you are providing to your followers. You could violate your client’s confidentiality if you share too much which won’t lead your followers to believe they can trust you.
Also, there is a lot of content out there that is subject to copyright laws. Sharing other pages content can be helpful in your social media search engine rankings, but if you haven’t been given permission to do so you could end up in some trouble for sharing content that you don’t have the authority to. If you’re unsure if you’re able to share someone else’s content, the best way to be sure is to message them and ask for permission.
Work with a Skilled Social Media Marketing Firm
Sometimes the best way to ensure that your page doesn’t become a target for negative feedback and lawsuits is to entrust your page with a skilled social media marketing firm.
With law firm social media provided by ApricotLaw, you’ll be able to rest easier knowing that your social media profiles are being managed by a marketing firm that utilizes the best strategies for keeping your pages professional when interacting with your future clients and other business pages.